Analyzing Audience

My intended audience is James Torres the Owner and Founder of Polymorphic Grind Party, mobile DJ service. The audience that will read this brochure is mostly likely young adults interested in different types of music and has an open mind. With this in mind I believe my brochure should be a bit more casual and upbeat so that the audience can relate. The information in the brochure will provide the audience with what sort of music is played by this DJ service, what sort of lighting is used, pricing, and ,of course, contact information. The Owner and Founder of Polymorphic Grind Party once was in Digital Media Design, and might be a bit more critical than a client who wasn't previously in the field. He does however lack some skills and basic design elements because he did not finish his DMDT classes. He also cannot relate to his audience because he does not fall in the age group that he wishes to attract and needs help connecting with the younger generation.